Wadi Rum (Arabic: وادي رم Wādī Ramm, translating either as "Valley of (light, airborne) sand" or the "Roman Valley"—the latter due to the propensity of Roman architecture in the area), known also as the Valley of the Moon (Arabic: وادي القمر Wādī al-Qamar), is a valley cut into the sandstone and granite rock in southern Jordan 60 km (37 mi) to the east of Aqaba; it is the largest wadi in Jordan. Shots of Wadi Rum in Lawrence of Arabia from 1962 kick-started Jordan's tourism industry.
Wadi Rum is home to the Zalabia Bedouin who, working with climbers and trekkers, have made a success of developing eco-adventure tourism as their main source of income. The area is one of Jordan's important tourist destinations, and attracts an increasing number of foreign tourists, particularly trekkers and climbers, but also for camel and horse safari or simply day-trippers from Aqaba or Petra. Its luxury camping retreats have also spurred more tourism to the area. Popular activities in the desert environment include camping under the stars, riding Arabian horses, hiking and rock-climbing among the massive rock formations. All Terrain Vehicles (ATVs) and Jeeps are also available and new camps have opened that offer accommodation for tourists.
Dima and Lama Hattab coordinate an annual marathon in the region called Jabal Ishrin.