Distributor Pricing
Volume-based pricing on machines and on coins, set so that a distributor margin and a workable end-customer price can coexist. The bands are agreed at the start rather than renegotiated on every deal.
We manufacture. What we do not want is to be the company that also installs every machine in every country — that is what a distributor network is for.
GW Coin machines operate through more than 400 partners. In most markets, the person who knows which museum is renovating, which cable car is retendering its retail and who actually signs at a municipal attraction is not us. It is a local company already selling into that sector. This page sets out what a distributor gets from us, what we expect in return, and how a territory is agreed — including the parts that are usually left vague until the second meeting.
Defined territoriesDistributor pricingDemo unitTechnical trainingParts stockLocalised materialsLeads handed overRecurring coin revenue
What a Distributor Gets
Five things, and the reason each one exists.
A Demo Unit
A working machine you can take to a customer. In this category the demonstration closes far more than the brochure does, because the objection is almost always the same: will our visitors actually use it.
Technical Training
Installation, loading, payment module configuration and first-line diagnostics, so the routine calls get resolved in your territory instead of being relayed to Poland and back.
A Parts Stock
Once a territory has machines in the field we place a parts stock with you. Same-week repairs are what keeps a network alive; a three-week shipping wait is what kills one.
Leads From Our Side
Enquiries that reach us from your territory go to you. We publish in several languages and venues approach us directly — that traffic belongs to the partner on the ground, not to us.
Who This Suits
Six company profiles that already have the hard part in place.
Vending Operators
You already place machines in public venues. The siting conversation, the service round and the revenue-share contract are things you do every week; only the product is new.
Souvenir and Gift Wholesalers
You already supply the shop inside the venue. The machine reaches the visitors who never walk into that shop, which is most of them.
Museum and Exhibition Suppliers
Firms supplying display cases, signage, ticketing or AV to cultural institutions, with the procurement relationships and the framework agreements that come with it.
Attraction and Leisure Suppliers
Suppliers to theme parks, zoos, aquariums, cable cars and observation decks, where retail revenue per visitor is already a standing item on the agenda.
Tourism Service Companies
Operators running guided tours, transport or concessions who hold the venue relationships and want a product of their own to place inside them.
Import and Distribution Firms
Established importers with warehousing and a sales force, looking for a product with recurring consumable revenue rather than a one-off box sale.
Territory and Terms
The commercial frame, stated plainly.
A Defined Territory
A territory is a country or a clearly bounded region, written into the agreement. We do not appoint two distributors into the same city and hope it sorts itself out.
Exclusivity Earned, Not Promised
Exclusivity is tied to an agreed volume over an agreed period. That protects a distributor who performs, and it protects the market from one who does not.
Recurring Revenue, Not One-Off Sales
The machine sells once; the coins are reordered for as long as it operates. The consumable is the actual business, and it is the part that compounds year on year.
Marketing in Your Language
Product photography, machine renders, specification sheets and page content adapted to your market, rather than an English PDF you are left to translate yourself.
What to Carry in a New Territory
Which cabinet wins which sale, in the order they usually happen.
Small Coinmat
From 0.25 m²The entry unit. Easy to demonstrate, easy to place, and the cabinet most first sales in a new territory are written on.
Midi Coinmat
Mid capacityThe volume seller once a territory matures: mid-capacity, straightforward to service, the natural repeat order.
Mini Lux
Premium finishThe unit that wins flagship accounts. Worth carrying as a demo if your territory has premium museums or five-star hospitality.
Big Coinmat
High volumeThe high-capacity unit for airports, cruise terminals and headline attractions. Usually a second-year sale, once you have local references to show.
Stocking a New Territory
We do not ask a new distributor to buy a warehouse of machines. Start with one demo unit and order against confirmed sales; move to held stock once the pipeline justifies it. Coins are the exception — a distributor carries coin stock from the beginning, because a venue that runs out and waits three weeks for a refill stops believing in the product.
Becoming a Distributor
Six steps, and we will tell you at step one whether your territory is open.
Introduction
Tell us the territory, your existing customer base and what you already sell into it. If the territory is taken, you will hear that in the first reply rather than the third meeting.
Commercial Discussion
Pricing bands, volume expectations, territory boundaries and the length of the first term, all on the table together.
Agreement
Terms written down, including how exclusivity is earned and what happens if the volumes are not met. Both of those belong in the document, not in a conversation.
Training and Demo Unit
Technical and commercial training for your team, and a working demo machine to take to customers.
First Installations
We support the first few installations directly, so the process is right before it scales rather than after.
Ongoing Supply
Coin reorders, parts stock, new designs and product updates on a standing cycle you can plan around.
What We Ask From a Distributor
A defined territoryAn existing customer baseCapacity to hold coin stockSomeone to handle serviceAn agreed annual volume
Three Levels of Partnership
Start at the level that matches what you are prepared to commit.
Reseller
You buy at distributor pricing and sell on. No territory commitment, no volume target, no exclusivity. The sensible starting point for testing the product in your market.
Territory Distributor
A defined territory with agreed volumes, exclusivity for as long as they are met, a demo unit, training and a parts stock held locally.
Operator Partner
You place machines with venues under revenue share and keep a share of every sale. The highest long-term return and the most operational work; suited to companies that already run service rounds.
Frequently Asked Questions
It changes, and we will tell you in the first reply rather than after three meetings. Several European markets have an established partner; much of Latin America, the Middle East and Asia is open.
Coins, yes — that is the consumable and the reason customers come back. Machines can be ordered against confirmed sales at the start, and stocked once volumes justify it.
It depends on the size of the territory, and we set it with you rather than for you. A target neither side believes in is worse than no target at all.
No. Enquiries from a territory with an appointed distributor are passed to that distributor. If that were not the case, nobody sensible would take a territory.
You do, for the routine calls — which is why we train your team and place a parts stock locally. Anything beyond first-line goes through remote diagnostics with our own technicians.
Long enough to prove the market and short enough that neither side is trapped in a bad fit. We agree it in the commercial discussion, alongside the volume bands.
Ask What Is Open in Your Market
Tell us the territory, what you currently sell and who you already sell it to. We will tell you whether the territory is available, what the pricing bands look like and what volume would make it work.
